Course Schedule - Spring Semester 2016

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 693 001 (CRN: 23865)

NEW PRODUCTS

Long Title: NEW PRODUCTS
Department: Management
Instructor: Davis, Scott W.
Meeting: 6:15PM - 9:30PM W (14-MAR-2016 - 28-APR-2016) 
Part of Term: MBA Term IV
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Section Max Enrollment: 65
Section Enrolled: 6
Enrollment data as of: 15-JUL-2024 6:27PM
 
Additional Fees: None
 
Final Exam: Final Exam Unknown
 
Description: Exploration of the critical role of new products within the corporation and in small businesses, focusing on consumer products. Discusses the critical steps in new product development from ideal generation to business analysis and cross-functional team management to product launch into the marketplace. Students will work in groups to develop their own new products and to prepare the key elements of a new product introduction. Repeatable for Credit.