Course Schedule - Spring Semester 2016

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 687 001 (CRN: 23863)

APPLIED MARKETING STRATEGY

Long Title: APPLIED MARKETING STRATEGY
Department: Management
Instructor: Grant, Robert J.
Meeting:  (15-JAN-2016 - 4-MAR-2016) 
Part of Term: PMBA Second Year 8
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Section Max Enrollment: 65
Section Enrolled: 11
Enrollment data as of: 15-JUL-2024 6:02AM
 
Additional Fees: None
 
Final Exam: Final Exam Unknown
 
Description: The course lays out a framework for marketing strategy and guides students through each step in the development process. While business challenges are inevitable, developing and following a well-structured marketing strategy, as laid out in this course, will help avoid many of the pitfalls that can lead businesses into trouble. Case studies, together with examples from the professor’s lengthy business career, will be used to illustrate the principles and identify pathways out of trouble should it occur. Repeatable for Credit.