Course Schedule - Spring Semester 2016

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 686 001 (CRN: 23862)

MARKETING RESEARCH

Long Title: MARKETING RESEARCH
Department: Management
Instructor: Porter, Constance
Meeting: 2:15PM - 3:45PM MW (14-MAR-2016 - 28-APR-2016) 
Part of Term: MBA Term IV
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Section Max Enrollment: 36
Section Enrolled: 18
Enrollment data as of: 15-JUL-2024 7:18AM
 
Additional Fees: None
 
Final Exam: Final Exam Unknown
 
Description: The objective of the course is to provide a comprehensive look at the marketing research process and the associated data collection techniques that can be used to collect information to better manage the marketing mix. Qualitative, survey-based, and experimental research designs will be discussed.