Course Schedule - Spring Semester 2016

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 680 001 (CRN: 23861)

CUSTOMER ANALYTICS

Long Title: CUSTOMER ANALYTICS FOR SATISFACTION AND LOYALTY
Department: Management
Instructor: Westbrook, Robert A.
Meeting: 10:15AM - 11:45AM TR (11-JAN-2016 - 27-FEB-2016) 
Part of Term: MBA Term III
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Prerequisites: (MGMT 580 OR MGMP 580 OR MGMW 580) AND (MGMT 595 OR MGMP 596 OR MGMW 596)
Section Max Enrollment: 65
Section Enrolled: 27
Enrollment data as of: 15-JUL-2024 6:14AM
 
Additional Fees: None
 
Final Exam: Final Exam Unknown
 
Description: Introduction to major concepts in the analysis of customer satisfaction and loyalty, with emphasis on managerial applications. Also examines related consumption and post-purchase phenomena related to customer satisfaction and loyalty. Open only to second-year MBA students.