Course Schedule - Spring Semester 2016

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 639 001 (CRN: 23847)

MKTING OF PROF SERVICES

Long Title: MARKETING OF PROFESSIONAL SERVICES IN THE GLOBAL ECONOMY
Department: Management
Instructor: Moore, Janet
Meeting: 6:15PM - 9:29PM M (11-JAN-2016 - 27-FEB-2016) 
Part of Term: MBA Term III
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Section Max Enrollment: 36
Section Enrolled: 8
Enrollment data as of: 15-JUL-2024 6:19AM
 
Additional Fees: None
 
Final Exam: Final Exam Unknown
 
Description: This fast-paced, highly interactive and energetic course will explore the fundamental concepts, strategies and best practices of marketing professional services in today’s global economy—and how this marketing differs from marketing tangible goods and non-professional services. Students will learn the importance of branding, public relations, crisis communications and Web 2.0 to promoting professional services today, and how to successfully integrate those vehicles with traditional marketing strategies. Repeatable for Credit.