Course Schedule - Spring Semester 2016

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

BUSI 380 002 (CRN: 21105)

MARKETING

Long Title: MARKETING
Department: Business
Instructor: Davis, Scott W.
Meeting: 10:50AM - 12:05PM TR (11-JAN-2016 - 22-APR-2016) 
Part of Term: Full Term
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Distribution Group: Distribution Group II
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
 
Restrictions:
May not be enrolled in one of the following Class(es):
Freshman
Prerequisites: (STAT 280 OR STAT 305 OR STAT 310 OR STAT 331 OR STAT 339 OR ELEC 303 OR POLI 395 OR PSYC 339 OR SOCI 298 OR ECON 307 OR ECON 382 OR ELEC 331) AND (ECON 100 OR ECON 201 OR ECON 301)
Section Max Enrollment: 65
Section Enrolled: 66
Enrollment data as of: 28-MAY-2024 12:17AM
 
Additional Fees: None
 
Final Exam: Scheduled Final Exam-Dept Room
Final Exam Time:
28-APR-2016  
9:00AM - 12:00PM R
 
Description: Introduces the role of marketing in organizations and the principal marketing decisions facing management. Topics include marketing planning and strategy; buyer behavior; development and management of products and services; branding; channels of distribution; sales, advertising and promotional methods; pricing strategy; and the development of integrated marketing strategies and programs.