Course Schedule - Fall Semester 2015

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMP 684 001 (CRN: 14428)

BRAND MANAGEMENT

Long Title: BRAND MANAGEMENT
Department: Management
Instructor: Kimmey, Kim E.
Meeting:  (27-JUL-2015 - 25-SEP-2015) 
Part of Term: PMBA Second Year 2
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Section Max Enrollment: 0 (permission required)
Section Enrolled: 11
Enrollment data as of: 20-JUL-2024 9:29PM
 
Additional Fees: None
 
Final Exam: Final Exam Unknown
 
Description: Brand Management is an elective class that addresses important branding decisions faced by an organization. Its basic objectives are: 1) to provide students with a complete understanding of the consumer and of how consumers develop brand attitudes and behaviors; 2) to increase understanding of the important issues in planning and evaluating brand strategies; and 3) to provide a forum for students to apply branding strategies in a variety of domains. Particular emphasis is placed in the course on understanding psychological principles at the consumer or customer level that will improve managerial decision-making with respect to brands. One aim of the course is to make these concepts relevant for any type of organization (public or private, large or small, etc).