Description: In this course, students will learn about a process for new technology venture development. Through experiential learning, students form teams and develop aplan for a new venture. Objectives include
• identifying the customer,
• performing effective primary market research,
• clarifying a value proposition,
• developing a customer acquisition strategy,
• crafting a business model.
At the end of this course, a student should know
• how to translate a business model and the assumptions they make about their business into a bottoms up financial model that tells them about their cash flows, revenues, and EBITDA,
• how to use that model to track performance and identify errors in the underlying assumptions, and adjust accordingly, and
• how to update the model based on actual performance