Course Schedule and Catalog
Course Schedule - Fall Semester 2009
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 672 001 (CRN: 14845)
MARKETING PERSPECTIVE
Long Title: PATIENT FOCUSED HEALTHCARE DELIVERY: A MARKETING PERSPECTIVE
Department: Management
Instructor: Mittal, Vikas
Meeting: 4:00PM - 5:30PM TR (10-AUG-2009 - 8-DEC-2009)
Part of Term: MBA Full Term Fall
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Section Max Enrollment: 65
Section Enrolled: 11
Enrollment data as of: 18-MAY-2024 12:21AM
Description: Using insights from services marketing and healthcare services this course will give a quantitative, yet applied perspective to manage all aspects of healthcare marketing. We take the idea that patient attitudes, judgments, and choice determines the success of various healthcare providers who must deal with them, and eventually healthcare outcomes. For this course, we will take a ?business? perspective: thus, the focus will be to teach you practical aspects of services and how to manage them in healthcare settings. While we focus on healthcare marketing, the ideas should be widely applicable.