Course Schedule and Catalog
Course Schedule - Spring Semester 2025
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 686 001 (CRN: 27022)
INTRO TO MARKETING RESEARCH
Long Title: INTRODUCTION TO MARKETING RESEARCH
Department: Management
Instructor: Porter, Constance
Meeting: 2:15PM - 3:45PM MW (22-JAN-2025 - 3-MAR-2025)
Part of Term: MBA Term I
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA Hybrid
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 65
Section Enrolled: 29
Enrollment data as of: 28-DEC-2024 1:17PM
Final Exam: GR Course-Dept Schedules Exam
Description: Students will learn the most common methods managers use to gain insight about customers and markets as well as the objectives/advantages/disadvantages associated with different research designs such as qualitative methods, surveys and experiments. Students will not learn specific analytic methods but rather how to design studies to yield valid results.