Course Schedule and Catalog
Course Schedule - Spring Semester 2025
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMP 580 002 (CRN: 26955)
MARKETING
Long Title: MARKETING
Department: Management
Instructor: Borle, Sharad
Meetings:
6:15PM - 9:30PM M (6-JAN-2025 - 13-JAN-2025)
6:15PM - 9:30PM T (21-JAN-2025 - 21-JAN-2025)
6:15PM - 9:30PM M (27-JAN-2025 - 24-MAR-2025)
Part of Term: MBA F
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 0 (permission required)
Section Enrolled: 52
Enrollment data as of: 11-MAR-2025 11:24PM
Final Exam: GR Course-Dept Schedules Exam
Description: In this practically oriented, theoretically grounded course, students learn core marketing concepts through the completion of integrative case studies and interactive class discussion. Specifically, students learn how to apply strategies and tactics related to assessing market fundamentals as well as developing and implementing marketing strategy (e.g. developing a quantitative forecast to support a new product launch decision, preparing a pricing/cost analysis to support a distribution channel partnership decision).