Course Schedule and Catalog
Course Schedule - Spring Semester 2027
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 830 002 (CRN: 26807)
VALUING CUSTOMER SEGMENTS
Long Title: USING SEGMENTATION AND CLV TO SELECT THE BEST CUSTOMERS TO TARGET
Department: Management
Instructor: Putnam-Farr, Nell
Meetings:
1:30PM - 6:30PM S (9-JAN-2027 - 9-JAN-2027)
7:30AM - 12:30PM S (23-JAN-2027 - 23-JAN-2027)
7:30AM - 12:30PM S (6-FEB-2027 - 6-FEB-2027)
1:30PM - 6:30PM S (20-FEB-2027 - 20-FEB-2027)
Part of Term: MBA Weekend Term 1
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Prerequisites: MGMT 580 OR MGMP 580 OR MGMW 580 OR MGMT 880
Section Max Enrollment: 45
Section Enrolled: 0
Enrollment data as of: 2-NOV-2026 1:36AM
Final Exam: GR Course-Dept Schedules Exam
Description: In this course, students will work on understanding the concepts underlying market segmentation and how to apply those concepts to analyze different types of customers. This will include an overview of the market research concepts involved in segmentation. Students will then spend time working to better understand the customer lifetime value of different segments and the relative value those segments provide, including sensitivity of the models to risk and the value of referrals and the importance of prioritizing the order in which segments will be targeted.