Course Schedule and Catalog
Course Schedule - Spring Semester 2027
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
BUSI 470 001 (CRN: 26224)
DIGITAL MARKETING
Long Title: ADVERTISING AND DIGITAL MARKETING
Department: Business
Instructor: Chung, Jaeyeon
Meeting: 10:50AM - 12:05PM TR (11-JAN-2027 - 23-APR-2027)
Part of Term: Full Term
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Level(s):
Undergraduate Professional
Visiting Undergraduate
Undergraduate
Prerequisites: BUSI 380 AND (BUSI 395 OR STAT 180 OR STAT 280 OR SOSC 302 OR STAT 305 OR STAT 310 OR STAT 312 OR STAT 315 OR DSCI 301 OR ECON 307 OR POLI 395 OR PSYC 339)
Section Max Enrollment: 65
Section Enrolled: 0
Enrollment data as of: 2-NOV-2026 5:48AM
Final Exam: Scheduled Final Exam-Dept Room
Description: This hands-on elective develops practical, career-relevant digital marketing skills grounded in marketing theory. Students learn how brands use search, social media, content, email, paid advertising, and analytics to reach customers and drive measurable results. The course also examines emerging topics such as AI-driven personalization, influencer marketing, and privacy-first measurement. Weekly hands-on exercises include Google Ads campaign design, A/B test analysis, and GA4 dashboard interpretation. Students prepare for two industry certifications (HubSpot Digital Marketing and Google Ads Display) and complete a team-based digital campaign project. Recommended Prerequisite(s): Basic familiarity with descriptive statistics (percentages, ratios, means) is recommended.