Course Schedule and Catalog
Course Schedule - Spring Semester 2024
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 694 001 (CRN: 25857)
INTERCULTURAL MARKETING
Long Title: INTERCULTURAL MARKETING
Department: Management
Instructor: Beveridge, Ivana
Meeting: 6:15PM - 9:30PM T (11-MAR-2024 - 17-APR-2024)
Part of Term: MBA Term II
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 45
Section Enrolled: 18
Enrollment data as of: 7-SEP-2024 7:16PM
Final Exam: GR Course-Dept Schedules Exam
Description: The course teaches the building blocks of intercultural marketing, introducing frameworks for understanding the impact of cultural conditioning on international marketing strategy. It aims to help the students deepen their understanding of cultural influence, improve their intercultural marketing competencies, and increase their ability to deal with unpredictable and often ambiguous marketing contexts resulting from globalization.