Course Schedule and Catalog
Course Schedule - Spring Semester 2026
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 692 001 (CRN: 25361)
CUSTOMER-FOCUSED HC STRATEGY
Long Title: CUSTOMER-FOCUSED STRATEGY FOR HEALTHCARE
Department: Management
Instructor: Mittal, Vikas
Meetings:
8:00AM - 6:00PM F (10-APR-2026 - 10-APR-2026)
8:00AM - 6:00PM S (11-APR-2026 - 11-APR-2026)
Part of Term: MBA ILE H
Grade Mode: Standard Letter
Course Type: Intensive Learning Experience
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA Hybrid
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 45
Section Enrolled: 40
Enrollment data as of: 25-NOV-2025 12:47AM
Final Exam: GR Course-Dept Schedules Exam
Description: The course is designed to teach the concepts of customer-focused strategy in a healthcare context. The course should be useful to middle/upper-level administrators, physicians, and other professionals in the healthcare sector and includes: (1) Marketing strategy and implementation in healthcare and (2) Understanding client needs and monitoring metrics.