Course Schedule and Catalog
Course Schedule - Spring Semester 2025
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
BUSI 480 001 (CRN: 24292)
MARKETING ANALYTICS
Long Title: MARKETING ANALYTICS
Department: Business
Instructor: Lee, Jung Youn
Meeting: 11:00AM - 12:15PM MW (13-JAN-2025 - 25-APR-2025)
Part of Term: Full Term
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Level(s):
Undergraduate Professional
Visiting Undergraduate
Undergraduate
Prerequisites: BUSI 380
Section Max Enrollment: 65
Section Enrolled: 23
Waitlisted: 0 (Max 99)
Current members of the waitlist have priority for available seats.
Enrollment data as of: 26-DEC-2024 3:17PM
Final Exam: Scheduled Final Exam-Dept Room
Description: Marketing is evolving from an art to a science, with data playing a central role in decision-making. This course gives students the tools to apply analytics to pricing and promotions, focusing on causal inference to understand the true impact of business decisions. A key part of the course is learning to identify which data can—and cannot—answer specific managerial questions, and how careful planning can simplify analysis and boost confidence in the results. This class is very practical and hands-on, working with real-world data from collaborations with leading retailers and consulting firms that bring real challenges into the classroom. Designed for students aiming for careers in consulting, marketing analytics, product management, or strategy development, the course blends theory with coding exercises in R (no prior experience needed). Rather than focusing on advanced statistics or programming, the course prepares students to act as effective bridges between data science teams and managers.