Course Schedule and Catalog
Course Schedule - Spring Semester 2004
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 882 002 (CRN: 21967)
PRICING AND CHANNELS
Long Title:
Department: Management
Instructor: Robinson, Larry M.
Meeting: FS (2-JAN-2004 - 5-MAR-2004)
Part of Term: EMBA Mini 10
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 1
Course Syllabus:
Restrictions:
Must be enrolled in one of the following School(s):
Jones School of Business
Section Max Enrollment: 60
Section Enrolled: 55
Enrollment data as of: 21-JUN-2024 3:28PM
Description: PRICING AND CHANNELS
*****
This course focuses on two important elements of the firm's marketing effort: pricing and distribution. The course will be 50% devoted to developing price strategies and programs for setting initial prices and for initiating and responding to price changes. The other 50% of the course will be on the decisions companies face in designing, managing, evaluating, and modifying their distribution channels.
*****
Instructor(s): Robinson