Course Schedule and Catalog
Course Schedule - Spring Semester 2004
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 692 001 (CRN: 21702)
MARKETING FOR HIGH-TECH INDUS.
Long Title:
Department: Management
Instructor: Dholakia, Utpal
Meeting: 2:15PM - 3:45PM TR (14-JAN-2004 - 24-MAR-2004)
Part of Term: MBA Modules 4+5
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 2
Course Syllabus:
Restrictions:
Must be enrolled in one of the following School(s):
Jones School of Business
Section Max Enrollment: 100
Section Enrolled: 16
Enrollment data as of: 15-JUN-2024 3:38PM
Description: MARKETING FOR HIGH TECHNOLOGY INDUSTRIES
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This course examines the opportunities and challenges of marketing on the Internet, focusing on three distinct area: strategy, communications and consumers. First, we consider strategic issues facing internet marketers, and examine emerging and traditional theoretical frameworks and concepts of value. Second, we examine the media characteristics and potential of the digital environment, and compare it to traditional forms of marketing communication. Third, we study demand-side issues, examining consumer behavior in digital environments with implications for marketers. These topics will be studied through cases, discussions of academic and trade articles, and projects.