Course Schedule and Catalog
Course Schedule - Fall Semester 2026
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
BUSI 460 001 (CRN: 16400)
PRICING STRATEGY
Long Title: PRICING STRATEGY: STRATEGIES AND TACTICS TO MAXIMIZE PROFITABILITY
Department: Business
Instructor: Putnam-Farr, Nell
Meeting: 2:00PM - 3:15PM MW (24-AUG-2026 - 2-DEC-2026)
Part of Term: Full Term
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Level(s):
Undergraduate Professional
Visiting Undergraduate
Undergraduate
Prerequisites: BUSI 380
Section Max Enrollment: 45
Section Enrolled: 5
Waitlisted: 0 (Max 99)
Current members of the waitlist have priority for available seats.
Enrollment data as of: 27-APR-2026 1:19AM
Final Exam: Scheduled Final Exam-Dept Room
Description: In this course, we will study the factors to consider when setting and changing prices and designing pricing structures. Using case studies and exercises, we will apply core principles to develop effective pricing strategies across various business settings. We will examine the basis for pricing decisions, including economic and market factors, business strategy, and customer psychology. In this course, you will learn to understand the relationship between pricing strategy and business strategy and use pricing strategy to execute the organization’s business strategy.