Description: Why are mobile games so addictive, accessible, and profitable—especially for our generation? This course examines the psychology, design structures, and business strategies that power today’s most successful mobile games. Using Supercell as a central case study, students will analyze how mobile games attract, retain, and monetize millions of players worldwide.
Through readings, discussions, and a personal gameplay tracking project, students will explore reward systems, habit formation, player motivation, and persuasive design. The course also critically evaluates monetization models such as microtransactions and in-app purchases, with sustained attention to ethical questions surrounding consumer behavior and digital well-being.
In the final project, students will design a hypothetical mobile game that either proposes a more ethical engagement model or challenges traditional monetization structures. This course is analytical rather than vocational: students will leave not as passive players, but as informed thinkers capable of evaluating how mobile games shape behavior, culture, and the global economy.