Course Schedule and Catalog
Course Schedule - Fall Semester 2025
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 680 002 (CRN: 15326)
CUSTOMER LIFETIME VALUE
Long Title: CUSTOMER LIFETIME VALUE
Department: Management
Instructor: Gopalakrishnan, Arun
Meeting: 6:15PM - 9:30PM MW (4-AUG-2025 - 20-AUG-2025)
Part of Term: MBA Term 0
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA Hybrid
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 45
Section Enrolled: 36
Enrollment data as of: 20-APR-2025 12:43PM
Final Exam: GR Course-Dept Schedules Exam
Description: Customer Lifetime Value (CLV) is a metric of burgeoning interest for firms, venture capitalists, financial analysts, and marketers. In this course, students learn how to build powerful and predictive data-driven CLV models. Topics covered include valuing firm equity using customer data, using RFM segmentation for direct marketing, customer acquisition and retention, and measuring the impact of a loyalty program.