Course Schedule and Catalog

Department: Management

Meeting: 7:30AM - 12:30PM TWRF (24-JUL-2018 - 27-JUL-2018) 

Part of Term: PMBA First Year 1 (Weekend)

Grade Mode: Standard Letter

Course Type: Lecture

Language of Instruction: Taught in English

Method of Instruction: Face to Face

Credit Hours: 1.5

 

Section Max Enrollment: 65

Section Enrolled: 61

Enrollment data as of: 12-MAR-2025 3:10PM

 

 

Final Exam: GR Course-Dept Schedules Exam

 

Description: The field of strategic management explores how firms achieve competitive advantage in a dynamic and complex environment from the general manager’s perspective. This course is organized around fundamental frameworks to assist you in analyzing a wide range of strategic issues facing a firm. It will: 1) Cover theories for in-depth industry analysis, for anticipating and predicting future industry developments; 2) Examine some of the firm specific underpinnings of competitive advantage and growth in both domestic and international settings; 3) Explore some of the challenges in implementing the strategy that has been formulated. Nevertheless, the best analysis in the world will have little effect if it cannot be communicated to others. Managers must be able to articulate their views coherently and persuasively, and they must be skilled at understanding and critiquing other points of view. Management is a "verbal sport;" perhaps 90% of a typical manager's day is consumed by oral communication. Time is often scarce. You must learn to make convincing arguments and to make them quickly, or the merits of your ideas are likely to become simply irrelevant. This skill takes practice, and we will place a great deal of emphasis on it in class.