Course Schedule and Catalog
Course Catalog - 2024-2025
MGMT 769 - AI FOR CUSTOMER ANALYTICS
Long Title: AI FOR CUSTOMER ANALYTICS
Department: Management
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA Hybrid
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Description: This course introduces AI tools for large-scale customer text data to draw customer insights. Through this course, students will be introduced to methods such as word embeddings and generative AI (Transformers), and apply these methods across different customer analytics applications such as examining customer topics and generating product insights. Recommended Prerequisite(s): MGMT 665 or MGMT 679