Course Schedule and Catalog
Course Catalog - 2024-2025
MGMT 741 - QUANTITATIVE MARKETING MODELS
Long Title: QUANTITATIVE MARKETING MODELS
Department: Management
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Online Program
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Description: This course will leverage quantitative marketing analysis for important marketing problems such as churn forecasting, uncovering customer psychographics through surveys, segmentation, targeting, and positioning. Quantitative tools such as probabilistic models, factor analysis, cluster analysis, and perceptual maps will be introduced, which have a wide array of applications in marketing. Real-world case studies on firms such as Blue Apron and Ford will highlight the value of these quantitative tools.