Course Schedule and Catalog
Course Catalog - 2024-2025
MGMT 735 - MARKETING LAB
Long Title: MARKETING LAB
Department: Management
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Laboratory
Credit Hours: 1.5 TO 3
Restrictions:
Must be enrolled in one of the following Program(s):
MBA Hybrid
MBA for Professional Extended
MBA for Online Program
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Prerequisite(s): (MGMT 580 OR MGMP 580 OR MGMW 580 OR MGMT 880) AND (MGMT 680 OR MGMT 681 OR MGMT 682 OR MGMT 684 OR MGMT 686 OR MGMT 707 OR MGMT 778)
Description: This course affords students the opportunity to apply their academic marketing knowledge to a real-world project, in a consultative role with a firm that serves as the client/project sponsor. Clients represent a variety of industries and challenge their student-managed teams to address a focused and strategically important marketing-related problem. In addition to core marketing, students must have taken at least one marketing elective.