Course Schedule and Catalog
Course Catalog - 2024-2025
MGMT 694 - INTERCULTURAL MARKETING
Long Title: INTERCULTURAL MARKETING
Department: Management
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA Hybrid
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Description: The course teaches the building blocks of intercultural marketing, introducing frameworks for understanding the impact of cultural conditioning on international marketing strategy. It aims to help the students deepen their understanding of cultural influence, improve their intercultural marketing competencies, and increase their ability to deal with unpredictable and often ambiguous marketing contexts resulting from globalization.