Course Schedule and Catalog
Course Catalog - 2024-2025
MGMT 692 - CUSTOMER-FOCUSED HC STRATEGY
Long Title: CUSTOMER-FOCUSED STRATEGY FOR HEALTHCARE
Department: Management
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Intensive Learning Experience
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA Hybrid
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Description: The course is designed to teach the concepts of customer-focused strategy in a healthcare context. The course should be useful to middle/upper-level administrators, physicians, and other professionals in the healthcare sector and includes: (1) Marketing strategy and implementation in healthcare and (2) Understanding client needs and monitoring metrics.