Course Schedule and Catalog
Course Catalog - 2024-2025
MGMT 683 - INTRODUCTION TO BRAND STRATEGY
Long Title: INTRODUCTION TO BRAND STRATEGY
Department: Management
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Intensive Learning Experience
Credit Hours: .75
Restrictions:
Must be enrolled in one of the following Program(s):
MBA Hybrid
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Description: Introduction to Brand Strategy is designed to introduce students to core branding concepts through case analysis (done out of class) and branding exercises completed in class within brand teams including: brand audit, brand positioning, brand platform. Brand strategy elements to be introduced include: choice between branded house vs house of brands; sponsored and endorsed brands; brand architecture and brand portfolio; brand equity. Mutually Exclusive: Cannot register for MGMT 683 if student has credit for MGMT 684.