Course Schedule and Catalog
Course Catalog - 2024-2025
SMGT 440 - SPORT BUSINESS ANALYTICS
Long Title: SPORT BUSINESS ANALYTICS
Department: Sport Management
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Seminar
Credit Hours: 3
Restrictions:
Must be enrolled in one of the following Level(s):
Undergraduate Professional
Visiting Undergraduate
Undergraduate
Prerequisite(s): SMGT 260 AND (DSCI 101 OR COMP 140) AND (STAT 310 OR STAT 315 OR DSCI 301 OR ECON 307 OR BUSI 395)
Description: In this age of Big Data, employees must be tech savvy with a strong background in computer and statistical analysis. Sport Business Analytics calls for special approaches to marketing and pricing. This course is designed to introduce the students to techniques that will allow for productive sport business analytics.