Course Schedule and Catalog
Course Catalog - 2024-2025
BUSI 371 - PRODUCT DEVELOPMENT AND MGMT
Long Title: PRODUCT DEVELOPMENT AND MANAGEMENT
Department: Business
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Credit Hours: 3
Restrictions:
Must be enrolled in one of the following Level(s):
Undergraduate Professional
Visiting Undergraduate
Undergraduate
Description: In this course, we learn about the process, methodologies, and techniques of new product development and management. The course focuses on how to create value and growth for products in new and existing markets. The first half of the course structures learning around the principles of (good) product design, and systematic inventive thinking. In the second part of the course, we learn about the processes, methodologies, and techniques of new product management. We deal with the challenge of bringing to market elegant and efficient solutions that address customer needs.