Course Schedule and Catalog

Long Title: INTRO TO BRAND DEVELOPMENT (MCMURTRY)

Department: College Courses

Grade Mode: Satisfactory/Unsatisfactory

Language of Instruction: Taught in English

Course Type: Lecture

Credit Hours: 1

Description: In today's hyper-competitive business landscape, possessing top-notch personal selling skills is no longer just an advantage - it's a necessity, regardless of your position. This course is designed to provide you with practical, real-world skills that are indispensable in the modern business world. From communication and market research to brand management and sales techniques, you'll learn how to prepare for your current and future careers by building a strong personal brand that aligns with your values, goals, and aspirations to succeed in your chosen field.