Course Schedule and Catalog
Course Catalog - 2021-2022
BUSI 712 - QUANTITATIVE MARKETING
Long Title: QUANTITATIVE MARKETING
Department: Business
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Level(s):
Graduate
Must be enrolled in one of the following Degree(s):
Master of Data Science
Description: This course will leverage quantitative marketing analysis for important marketing problems such as churn forecasting, customer equity, targeting, identifying key dimensions of customer preferences, new product development, segmentation, and perceptual maps.