Course Catalog - 2021-2022

     

BUSI 431 - ADVANCED STRATEGIC MANAGEMENT

Long Title: ADVANCED STRATEGIC MANAGEMENT
Department: Business
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture/Laboratory
Credit Hours: 4
Restrictions:
Must be enrolled in one of the following Level(s):
Undergraduate Professional
Visiting Undergraduate
Undergraduate
Prerequisite(s): (BUSI 395 OR STAT 305 OR STAT 310 OR STAT 312 OR STAT 315 OR DSCI 301 OR ECON 307) AND BUSI 310 AND (BUSI 343 OR ECON 343) AND BUSI 380 AND BUSI 390
Description: This course builds upon, and extends, the foundational strategy concepts covered in the core Strategic Management course. We shall examine how companies can achieve a competitive advantage through innovation, geographic or product market expansion, as well as expansion into new businesses through diversification or vertical integration. Since companies pursue these opportunities not only through organic means, but also increasingly through mergers or acquisitions, the course will also examine the benefits and challenges associated with these alternate modes and how to manage them effectively. The course will conclude by studying the process by which companies develop their strategy as well the actions they need to take in order to execute that strategy so as to achieve the desired results. Includes a Communications lab.