Course Schedule and Catalog
Course Catalog - 2020-2021
BUSI 712 - DATA-DRIVEN MARKETING
Long Title: DATA-DRIVEN MARKETING
Department: Business
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Level(s):
Graduate
Description: This applied course focuses on using customer data to optimize marketing decisions. Topics include targeting of customers for marketing campaigns, quantifying customer value, text mining of customer reviews, and online experiments to optimize promotions. Instructor Permission Required.