BUSI 711 - FOUNDATIONS OF MARKETING
Long Title: FOUNDATIONS OF MARKETING
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Credit Hours: 1.5
Must be enrolled in one of the following Level(s):
Description: Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers. Instructor Permission Required.