Course Catalog - 2019-2020

     

MGMT 758 - NON-MARKET STRATEGY

Long Title: NON-MARKET STRATEGY
Department: Management
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Description: Through case discussions, student presentations, and speakers' shared experiences, students will gain analytical tools to assess a firm's environment beyond competitive markets and make decisions that are beneficial for the firm and for society.