Course Schedule and Catalog
Course Catalog - 2019-2020
MGMT 735 - MARKETING LAB
Long Title: MARKETING LAB
Department: Management
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Laboratory
Credit Hours: 1.5 TO 3
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Prerequisite(s): MGMT 580 OR MGMP 580 OR MGMW 580 OR MGMT 880
Description: This course affords students the opportunity to apply their academic marketing knowledge to a real-world project, in a consultative role with a firm that serves as the client/project sponsor. Clients represent a variety of industries and challenge their student-managed teams to address a focused and strategically important marketing-related problem. In addition to core marketing, students must have taken at least one marketing elective. Instructor Permission Required. Repeatable for Credit.