BUSI 507 - BAYESIAN APPS IN MARKETING LIT
Long Title: BAYESIAN APPLICATIONS IN MARKETING LITERATURE
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Must be enrolled in one of the following Program(s):
Doctor of Philosophy Business
Must be enrolled in one of the following Level(s):
Description: The course aims to develop an understanding of Bayesian empirical applications in the Marketing literature. The course starts with a brief theoretical foundation to Bayesian inference and subsequently focuses on empirical applications in the Marketing literature. The aim of this course is not to equip students with the methodological tools of Bayesian inference. It is assumed that students are familiar with these methodologies. Academic papers from the Marketing literature are assigned to the class and discussed in class.
Repeatable for Credit.