Course Schedule and Catalog
Course Catalog - 2019-2020
SMGT 360 - SALES & REVENUE GENERATION
Long Title: SALES & REVENUE GENERATION IN SPORT
Department: Sport Management
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Credit Hours: 3
Restrictions:
Must be enrolled in one of the following Level(s):
Undergraduate Professional
Visiting Undergraduate
Undergraduate
Prerequisite(s): SMGT 260 OR KINE 260
Description: In this class, students are introduced to the characteristics that are required for successful selling in the sport industry, such as developing proposals, making persuasive sales presentations, closing deals, maintaining relationships, etc. Students will also explore the various ways that revenue is generated in the sport industry.