Course Schedule and Catalog
Course Catalog - 2017-2018
MGMT 684 - BRAND STRATEGY
Long Title: BRAND STRATEGY
Department: Management
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture/Laboratory
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Weekend
MBA
MBA for Professionals
MBA for Professional Extended
Must be enrolled in one of the following Level(s):
Graduate
Description: The Brand Management short course addresses important branding decisions faced by an organization. The focus of the course is on understanding how consumers, develop brand attitudes and behaviors and on developing a framework for planning and evaluating brand strategies.