Course Schedule and Catalog
Course Catalog - 2017-2018
MGMT 680 - CUSTOMER ANALYTICS
Long Title: CUSTOMER ANALYTICS FOR SATISFACTION AND LOYALTY
Department: Management
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Prerequisite(s): (MGMT 580 OR MGMP 580 OR MGMW 580) AND (MGMT 595 OR MGMP 596 OR MGMW 596)
Description: Introduction to major concepts in the analysis of customer satisfaction and loyalty, with emphasis on managerial applications. Also examines related consumption and post-purchase phenomena related to customer satisfaction and loyalty. Open only to second-year MBA students.