Course Schedule and Catalog
Course Catalog - 2017-2018
BUSI 380 - MARKETING
Long Title: MARKETING
Department: Business
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Distribution Group: Distribution Group II
Credit Hours: 3
Restrictions:
May not be enrolled in one of the following Level(s):
Graduate
May not be enrolled in one of the following Class(es):
Freshman
Prerequisite(s): (STAT 280 OR STAT 305 OR STAT 310 OR STAT 331 OR STAT 339 OR ELEC 303 OR POLI 395 OR PSYC 339 OR SOCI 298 OR ECON 307 OR ECON 382 OR ECON 331) AND (ECON 100 OR ECON 201 OR ECON 301)
Description: Introduces the role of marketing in organizations and the principal marketing decisions facing management. Topics include marketing planning and strategy; buyer behavior; development and management of products and services; branding; channels of distribution; sales, advertising and promotional methods; pricing strategy; and the development of integrated marketing strategies and programs.
Course URL: http://business.rice.edu/