Course Schedule and Catalog
Course Catalog - 2016-2017
MGMT 744 - SERVICE OPERATIONS & MARKETING
Long Title: SERVICE OPERATIONS AND MARKETING
Department: Management
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Prerequisite(s): MGMT 574 OR MGMW 574 OR MGMP 574
Description: This course aims to provide students with a theoretical and practical understanding of current challenges faced by service organizations. It explores both highly quantitative and qualitative tools and meddles for the effective design, management, improvement and marketing of service operations.