Course Schedule and Catalog

Long Title: MARKETING

Department: Business

Grade Mode: Standard Letter

Course Type: Lecture

Distribution Group: Distribution Group II

Credit Hours: 3

Prerequisite(s): (ECON 370 OR ECON 301 OR ECON 211 OR ECON 201) AND (STAT 280 OR STAT 305 OR STAT 310 OR STAT 331 OR STAT 339 OR PSYC 339 OR ECON 382 OR ELEC 331 OR ELEC 303 OR POLI 395 OR SOCI 298)

Description: Introduces the role of marketing in organizations and the principle marketing decisions facing management. Topics include marketing planning and strategy; buyer behavior; development and management of products and services; branding; channels of distribution; sales, advertising and promotional methods; pricing strategy; and the development of integrated marketing strategies and programs. Space is limited. Registration does not guarantee a space in class. The Jones School will conduct a lottery for over-enrolled classes to create the course roster for the semester. The Jones School will communicate the results within a week after the close of the registration period. Repeatable for Credit.