Course Schedule and Catalog
Course Catalog - 2012-2013
MGMT 771 - SOCIAL MEDIA
Long Title: SOCIAL MEDIA
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Description: Savvy companies are using new media tools and technologies to achieve increased levels of productivity, efficiency and profitability. In this course, students will explore a variety of digital tools—blogs, podcasts, videocasts, wikis, networking media (Facebook, LinkedIn, etc.), mobile apps, and virtual reality—and how they can and have been employed successfully in internal, B2C and B2B applications. This course reviews current theories and best practices in digital business, including internal communication, external outreach, marketing, sales, customer service, project management, knowledge management and other enterprise 2.0 operations. Repeatable for Credit.