Course Schedule and Catalog
Course Catalog - 2012-2013
MGMT 687 - MARKETING STRATEGY
Long Title: MARKETING STRATEGY
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Description: The course lays out a framework for marketing strategy and guides students through each step in the development process. While business challenges are inevitable, developing and following a well-structured marketing strategy, as laid out in this course, will help avoid many of the pitfalls that can lead businesses into trouble. Case studies, together with examples from the professor’s lengthy business career, will be used to illustrate the principles and identify pathways out of trouble should it occur. Repeatable for Credit.