Course Catalog - 2010-2011

     

MGMT 748 - TECH COMMERCIALIZATION

Long Title: INTE
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Description: This is a unique opportunity for students to 1) apply their business school knowledge, 2) learn about business in developing countries, 3) have a once-in-a-lifetime trip to Africa that tourism can never duplicate, and 4) help the poor. Using a commerce model and the education and skills of second year MBA students, we will develop commercialization plans for about five of the technologies. Students will work on these projects in teams to about five students that will be directed at different market segments. Some may be priced to be sold directly to consumers, others to NGOs for health workers, and others might be directed to be sold to hospitals (all at a small fraction of the cost of similar products in developed countries.) Instructor Permission Required.