Course Schedule and Catalog
Course Catalog - 2010-2011
MGMT 639 - MKTING OF PROF SERVICES
Long Title: MARKETING OF PROFESSIONAL SERVICES IN THE GLOBAL ECONOMY
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Description: MATURE MARKETS E-BUSINESS
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Considers the diffusion of electronic commerce applications within the oil and gas sector of the U.S. economy, with particular emphasis on how mature firms are using these technologies to redefine the competative landscape.
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Course not offered 2004-2005. Repeatable for Credit.