Course Schedule and Catalog

Long Title: MARKETING

Department: Business

Grade Mode: Standard Letter

Course Type: Lecture

Distribution Group: Distribution Group II

Credit Hours: 3

Prerequisite(s): STAT 280 AND (ECON 370 OR ECON 301 OR ECON 211 OR ECON 201)

Description: Introduces the role of marketing in organizations and the principle marketing decisions facing management. Topics include marketing planning and strategy; buyer behavior; development and management of products and services; branding; channels of distribution; sales, advertising and promotional methods; pricing strategy; and the development of integrated marketing strategies and programs. Space is limited. Registration does not guarantee a space in class. The Jones School will conduct a lottery for over-enrolled classes to create the course roster for the semester. The Jones School will communicate the results within a week after the close of the registration period. Repeatable for Credit.