Course Schedule and Catalog
Course Catalog - 2009-2010
MGMT 982 - ADVERTISING AND PROMOTION
Long Title: ADVERTISING AND PROMOTION
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Description: This course will take an Integrated Marketing Communications approach to the development, implementation, and control for advertising and promotion programs. We will examine the role of IMC in marketing and discuss how to develop, monitor, and evaluate advertising, sales promotion, direct marketing, public relations, and other types of non-traditional marketing communication programs.